Graphic Standards

The Graphic Standards Manual is an important brand marketing communications tool that helps keep your institution's image consistent and up-to-date. It serves as a step-by-step guide of how to build and maintain the integrity of your institution’s brand. The precise instructions on typography, color, page placement, logo and approved name usage will give your staff and others with access to reproducing your Identity the information they need to complete their projects. The manual can be as detailed as you need it to be to maintain a consistent look and feel of your institution’s Brand Identity.