Redefine Your Strategic Marketing Plan at Set?Communicate!
Appropriate brand positioning and strategic marketing are critical to your institution’s success in reaching your important audiences. But, you have to do more than just reach your audiences. You need to engage them and give them multiple opportunities to become a part of your community. And once your audience is part of your community, you want to keep them informed and engaged throughout your calendar year. Because ultimately, your informed audience is your most reliable and authentic marketing resource.
You Understand You Need a Plan, Now What?
Building a strong, effective strategic brand marketing plan takes time. It takes objectivity when asking the right questions. And a discerning ear when hearing the answers. Impartiality is important and so is a trained, unbiased eye to see and understand the positives and negatives, the known and unknown factors that will influence the success of your plan.
At Set?Communicate!, we create strategic marketing plans turnkey. We take the lead and guide you through the upfront information-gathering phase. At crucial stages of the plan development, we meet with you and draw a consensus before moving on to the next stage. We become a working partner to you throughout the process of developing a strategic marketing plan for your institution.
The upfront information you give us helps us to understand the specifics of your situation and do the necessary research and analysis to distinguish you from your competition. We strategize and develop your clear and succinct brand marketing plan with your budget in mind. The strategic marketing plan that we create puts your institution’s memorable marketing message in front of your target audiences at the right time and in the right format.
- Utilize Research, Reviews, Analysis of Existing Data and Interviews.
- Establish Description of Target Markets; Competitors; Products; Services.
- Create Detailed Outline of Opportunities: Advertising, Promotions, Internal and External Publications
- Brand Development
Set?Communicate! comprehensively positions your institution to be memorable to all recruitment, donor and community constituencies.